What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Influencer marketingis booming-and it’s not hard to see why.Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers-and using social platforms to spread their message.

For those brands and marketers engaging in paid partnerships with influencers on Instagram, a change is on the horizon. Last week, Instagram officially announced it would soon roll out its new paid partnership with tag for posts and stories.

The relationships people form on Instagram are what makes our 700M+ community so unique, Instagram said in its announcement. It’s here where the world comes together to discover and connect to their passions. Because of this, creators (influencers & publishers) and businesses often join forces to tap into Instagram’s passionate communities with branded content. As more and more partnerships form on Instagram, it’s important to ensure the community is able to easily recognize when someone they follow is paid to post content.

According to SocialMediaToday, Instagram began testing the partner tag feature-which is similar to what parent-company, Facebook, implemented last year-back in March. And while there’s no official deadline, Instagram said the rollout will be happening slowly over the next few weeks.

So, what do brands and marketers need to know about the new feature? Below are a few key takeaways from the announcement.

#1 The new feature will enhance transparency-and credibility.

Enhancing influencer marketing transparency is at the core of Instagram’s decision to launch the new tagging option. Not only does the company want to ensure followers can easily recognize sponsored content, but they want to make it easy for influencers and businesses to provide that clarity. In fact, according to TechCrunch, Instagram’s Creative Programs Director Charles Porch said businesses are looking for ways to be super transparent with their followers when they have a partnership.

The good news is that brands can use this new level of transparency to their advantage. Simply put, influencers help brands make authentic and meaningful connections with their audience, as well as build brand awareness and credibility. And more transparency means more credibility and authenticity-something modern consumers crave and respect.

In addition, this enhanced transparency will help brands better comply with Federal Trade Commission (FTC) disclosure policies. Back in April, the FTC reported that it had sent out more than 90 letters to marketers and influencers reminding them to clearly disclose their relationships to brands when promoting or endorsing products on social media.

#2 You’ll get access to new data and insights.

Perhaps the most attractive perk brands and marketers will enjoy with the new tagging feature is access to data on influencers’ posts.

When the partners use this tag, they will both have access to Insights to track exactly how their branded content posts and stories are performing, Instagram explained. Creators will continue to see metrics in their Instagram Insights, and business partners will see shared reach and engagement metrics in their Facebook Page Insights.

As you can imagine, having this data will give you insight into the real impact of your influencer marketing efforts, and help you make informed decisions on where to go next.

#3 Adding the tag will be quick and easy.

As you can see from the sample photo below, the tag will be prominently, yet simply, displayed at the top of each post. As far as the mechanics of tagging a partner go, an Add Partner option will reportedly be nested under the Tag People selection-making it incredibly easy to add to any post.

#4 An official policy and enforcement procedure is in the works.

At this point, Instagram has not announced it’s official policy on tagging paid partnerships, nor how it plans to actually enforce it. But, according to last week’s announcements, it’s in the works and is expected to be announced in the next few months.

Are Paid Influencer Marketing Tactics Right for Your Brand?

As TopRank Marketing CEO Lee Odden often says: Everyone is influential about something. As a result, nearly every brand could benefit from adding influencers into their marketing mix. Whether paid tactics are the right course, there’s no one-size-fits all answer. Like any other marketing tactic, you need to consideryour industry, business objectives, budget, current marketing mix, target audience and types of influencers you want to work with to make an informed decision. (Of course, if you need help crafting a plan, we’d love to help!)

What’s your reaction to the new Instagram partner tag? Tell us in the comments section below.


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What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature | http://www.toprankblog.com

The post What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature appeared first on Online Marketing Blog – TopRank.

What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Logo Animation – Awesome Logo Animations

Logo Animation - Awesome Logo AnimationsLogo Animation – Awesome Logo Animations  https://www.youtube.com/edit?video_id=7heSw5rCcCU

check out our other showreels:

Animations volume 1 https://youtu.be/HlCg_RcFzy4

Animations volume 3 http://youtu.be/vanFGO19h2g

Animations volume 4 http://youtu.be/Uca42rFxc5c

Animated logos for youtube videos, web videos, corporate videos and presentations. Logo Stingers, logo intros & Logo openers for youtube and online video.

logo animation is literally corporate identity in motion, a powerful advertising tool and fantastic eye catcher. We offer our clients animated logos that help them increase the recognizability of their brand, attract new customers and make them stand out amongst their competitors.

contact us on info@parklandsmarketing.com for more information.

http://parklandsmarketing.com

subscribe to our you tube channel

http://www.youtube.com/user/parklandsmarketing

Logo Animation – Awesome Logo Animations

Logo Animation – Animated Logo Intro’s

https://www.youtube.com/edit?o=U&video_id=HlCg_RcFzy4

check out our other showreels:

Animations volume 2 http://youtu.be/DtrkFG5AS3Q

Animations volume 3 http://youtu.be/vanFGO19h2g

Animations volume 4 http://youtu.be/Uca42rFxc5c

Animated logos for youtube videos, web videos, corporate videos and presentations. Logo Stingers, logo intros & Logo openers for youtube and online video.

logo animation is literally corporate identity in motion, a powerful advertising tool and fantastic eye catcher. We offer our clients animated logos that help them increase the recognizability of their brand, attract new customers and make them stand out amongst their competitors.

contact us on info@parklandsmarketing.com for more information.

http://parklandsmarketing.com

subscribe to our you tube channel

http://www.youtube.com/user/parklandsmarketing

Logo Animation – Animated Logo Intro’s

Online Marketing News: Critical Personalization, Social Strategy Research & Marketers on Reddit

160723-one-size-fits-all-personalization-infographic-preview

160723-one-size-fits-all-personalization-infographic-preview

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]

Did you know that 87% of companies that have implemented web personalization have seen an increased return in key metrics? There is certainly a strong case to create a personal experience for visitors to your website or blog. This handy infographic explains why one size doesn’t always fit all. MarketingProfs

What 51 Million Pieces of Content Say About Your Social Media Marketing Strategy [NEW RESEARCH]

TrackMaven analyses “the social media content from over 40,000 companies across 130 major industries on four major social networks -Facebook, Twitter, Instagram, and LinkedIn – to provide businesses with relevant benchmarks for social media audience size, posting frequency, and engagement at an industry-specific level” in this new report. TrackMaven

Reddit Intros New Ad Offering, ‘Grows Up’ and Says It Can Be as Big as Facebook

Reddit announced that they’re allowing marketers to sponsor user posts on the popular social platform. AdAge reports “On August 4, Reddit will debut a new ad offering called Promoted User Posts, which will give marketers the ability to sponsor user generated posts on Reddit’s platform.” While the benefits to the users are unclear, this could make huge headway for influencer marketers and consumer brands trying to reach a tough-to-reach audience. AdAge

Google launches imported call conversions

Google is now allowing advertisers using their AdWords platform to import call data, so they can better attribute leads and revenue driven by their ads and connect that to their return on ad spend. This has been available in a rudimentary form previously, but this new ability will step up visibility into ROI and user behavior. ClickZ

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Last week, Spotify announced that the music streaming service will be offering programmatic advertising to its user base for marketers, with targeting based on demographics like age, gender, location and listening habits like playlist and genres. AdWeek

37 percent of US marketers struggle with creating the most efficient marketing mix across channels to drive results.

Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWords

According to Search Engine Land, “Google has officially launched expanded text ads. The extra-long ads with double headlines began rolling out across devices Tuesday morning.” Google is also now allowing advertisers to start setting base bid adjustments by device, and announced the upcoming responsive display ads that will be served across the GDN. Search Engine Land

Facebook Reports Seeing 2 Billion Searches Daily

MediaPost reports that on Wwednesday, Mark Zuckerberg said that on Facebook, “people are doing more than 2 billion searches a day between looking up people, businesses, and other things that they care about … One of the big growing use cases that we’re investing a lot in is looking up the content in the ecosystem, and that is an area that we’re very excited about, which helps people find more content.” MediaPost

ACSI report: Customer satisfaction increases for e-business despite dips in social media

The American Customer Satisfaction Index has released their findings on how social media, search engines and news websites have impacted consumer perceptions of e-businesses. While satisfaction with e-businesses is continuing to improve, satisfaction on social media — attributed in part to the rise of social customer service — has dropped. Marketing Land

Financial Times: People find mobile ads ‘intrusive’ and ‘distracting’

Financial Times released findings from a study of 1,300 readers, of which Digiday reports: “Half of respondents to a survey the FT conducted with Quantcast said mobile ads are more intrusive than desktop, although 37 percent of them said they’d be more influenced if the mobile ads they saw were more creative.” Digiday

What were your top online marketing news stories this week?

I’ll be back in two weeks with more digital marketing news! The lovely and talented Ashley Zeckman will be filling my spot on camera and on the blog next week with the latest and greatest in the world of digital marketing.

The post Online Marketing News: Critical Personalization, Social Strategy Research & Marketers on Reddit appeared first on Online Marketing Blog – TopRank®.

Online Marketing News: Critical Personalization, Social Strategy Research & Marketers on Reddit

Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program

influencer-marketing-is-not-dead

What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go anywhere online recently without seeing headlines like this:

Influencer Economy

And this:

confessions of a social media executive

Note the social shares on those two articles: 242,000 for the first one and nearly 50,000 for the second one. If influencer marketing is burning down, that’s a lot of people standing by with marshmallows to roast.

But don’t panic. These two articles, and many more like them, refer to a specific kind of influencer marketing. Generally speaking: the bad kind. Specifically, the practice of writing massive checks to teenagers with a lot of followers on Instagram or Vine in exchange for product promotion. That particular economy, which converted cash to “influence” or “awareness,” was pretty much doomed from the start. You’re in trouble any time you convert real money to something fundamentally unmeasurable.

But it’s not fair to say that influencer marketing is dead, or in trouble, or collapsing because bad influencer marketing isn’t working out. That’s like declaring “Movies are dead!” because Gods of Egypt flopped at the box office. Influencer marketing works when it’s done well. At TopRank Marketing, we have achieved amazing results for our clients with the practice.

The only thing better than learning from your mistakes is learning from other people’s mistakes. So let’s take a moment to mourn the passing of bad influencer marketing-and then let’s perform an autopsy to see how we can avoid their fate. Here are four ways to make sure your influencer marketing stays alive and well:

#1 – Build Relationships

In a way, the Instagram and Snapchat “influencers” are just billboards. You stand here and hold this beverage/face wash/protein powder, we give you $500. You deliver the commodity of X number of eyeballs for the money. If a rival beverage/face wash/protein powder company comes along and offers you $550, you move on.

Good influencer marketing is more than advertising using someone’s social media presence as the billboard. It’s about cultivating an ongoing relationship that continually generates value for everyone involved. Influencer relationships should be built with care, personal attention, and respect. Yes, sometimes you may pay an influencer for their involvement, but that transaction takes place in the larger context of the relationship.

#2 – Produce Something of Value

Bad influencer marketing can be, at its worst, just a celebrity endorsement with a different kind of celebrity. The celebrity gets paid, and the audience gets… what? The vicarious thrill of seeing that they drink the same brand of face wash as that guy on Vine?

Good influencer marketing goes beyond endorsement to create something of value for the audience as well as the influencer and the brand. That’s why it works. For example, our Content Marketing World eBook series from last year rounded up advice from dozens of highly-skilled marketers. The eBooks promoted the event, and they highlighted our influencers, but they were also useful and entertaining for the audience. It’s an unbeatable combination.

#3 – Recruit More than Brandividuals

One big problem with bad influencer marketing is it focuses entirely on “brandividuals.” According to our CEO Lee Odden, a brandividual is someone who is in the business of being popular. They have a huge social media presence, sure. But they may not be able to call that audience to action. A true influencer, by contrast, may be less popular by the numbers, but is credible, authoritative, and able to affect change.

You definitely can use brandividuals to help attract a crowd, and to lure in the true influencers-but a campaign that’s all brandividuals may generate more buzz than results.

#4 – Make It Measurable

Step 1: Have influencer post about our combination face wash/protein powder on Snapchat. Step 2: ??? Step 3: Profit. It’s not the most sustainable business model, right? But for a lot of bad influencer marketing, that’s a pretty accurate assessment. These campaigns trade entirely on “awareness” or, god forbid, “brand lift.” Without any way to track ROI from the influencer activity, it was only a matter of time before the C-suite decided to spend their budget elsewhere.

Don’t let anyone tell you that you can’t measure the ROI of influencer marketing. It’s not only possible; it’s crucial. Start by having a specific goal for your campaign-an action that you want your audience to take as a direct result of experiencing the content. Then make sure you can track that action and attribute it to the influencer. Give them trackable URLs to share. Give them their own landing page to send traffic to. Either way you go about it, you should be able to demonstrate exactly what your influencer brought to the campaign.

If you’re a teenager with a huge Snapchat following, the death of bad influencer marketing is bad news. If you’re a marketer looking to partner with influencers to create cool stuff and expand your reach, there’s no need to mourn. Take these four lessons to heart, go forth, and be awesome.

Need help with your influencer marketing, we can help!

 


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© Online Marketing Blog – TopRank®, 2016. |

Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program | http://www.toprankblog.com

The post Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program appeared first on Online Marketing Blog – TopRank®.

Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program

Nursery Schools Fareham – Day Nursery Fareham

Click here: http://growing-places.org.uk

Nursery Schools Fareham – Day Nursery Fareham https://www.youtube.com/edit?o=U&video_id=0ZEYqum11Xo

Fun filled days of learning and discovery Growing Places have been providers of not-for-profit childcare for over 20 years in Havant and Fareham Boroughs; we invest in our facilities, staff and resources and are committed to ensuring the highest quality of care and education for your child. As a charitable company Community Childcare Centres operates a variety of childcare centres around Havant and Fareham Boroughs caring for children aged from 6 months to 11 years. Well trained, highly motivated and committed staff ensure that all our children are provided with a safe, secure, warm, stimulating play and learning environment.

We have 4 NURSERY/PRE-SCHOOL sites:

HAVANT ACADEMY (HAVANT), MILL HILL (WATERLOOVILLE), OAK MEADOW (FAREHAM), AND MORELANDS (CROOKHORN)

and 6 AFTER-SCHOOL/HOLIDAY CLUBS: MILL HILL (Mill Hill Primary, St Peters, Springwood, Hulbert Junior and Stakes Hill Infant); COWPLAIN (Hart Plain Infant and Junior, Queens Inclosure); OAK MEADOW (Oak Meadow, Orchard Lea, Uplands Primary); EMSWORTH Primary; MORELANDS Primary; BEREWOOD Primary

Growing Places is a charitable company, committed to enhancing lives, raising aspirations and creating opportunities for all stakeholders (children, their families, employees and volunteers)

Nursery Shools Fareham

To fulfill this Mission statement we focus on:

Delivering an excellent service, which is flexible in meeting individual need(s)

Strengthening parental partnerships

Growing our people, securing the team of the future

Providing safe, engaging facilities within each setting

Ensuring good governance

In all of the above areas, clear intentions for the future are stated, along with current standards, which the company will maintain.

We work hard to meet the individual needs of ALL children and their families. It is of great importance that you and your child feel welcome in our settings and treat them as a warm extension of your own home.

Nursery Schools Fareham – Day Nursery Fareham

Nursery Schools Fareham

Nursery Schools Fareham
Fun filled days of learning and discovery Growing Places have been providers of not-for-profit childcare for over 20 years in Havant and Fareham Boroughs; we invest in our facilities, staff and resources and are committed to ensuring the highest quality of care and education for your child. As a charitable company Community Childcare Centres operates a variety of childcare centres around Havant and Fareham Boroughs caring for children aged from 6 months to 11 years. Well trained, highly motivated and committed staff ensure that all our children are provided with a safe, secure, warm, stimulating play and learning environment.
We have 4 NURSERY/PRE-SCHOOL sites:
HAVANT ACADEMY (HAVANT), MILL HILL (WATERLOOVILLE), OAK MEADOW (FAREHAM), AND MORELANDS (CROOKHORN)
and 6 AFTER-SCHOOL/HOLIDAY CLUBS: MILL HILL (Mill Hill Primary, St Peters, Springwood, Hulbert Junior and Stakes Hill Infant); COWPLAIN (Hart Plain Infant and Junior, Queens Inclosure); OAK MEADOW (Oak Meadow, Orchard Lea, Uplands Primary); EMSWORTH Primary; MORELANDS Primary; BEREWOOD Primary
Growing Places is a charitable company, committed to enhancing lives, raising aspirations and creating opportunities for all stakeholders (children, their families, employees and volunteers) 
Nursery Shools Fareham
 To fulfill this Mission statement we focus on: 
Delivering an excellent service, which is flexible in meeting individual need(s) 
Strengthening  parental  partnerships 
Growing our people, securing the team of the future 
Providing safe, engaging facilities within each setting 
Ensuring good governance  
In all of the above areas, clear intentions for the future are stated, along with current standards, which the company will maintain.
We work hard to meet the individual needs of ALL children and their families. It is of great importance that you and your child feel welcome in our settings and treat them as a warm extension of your own home.

 

Nursery Schools Fareham